Digital Media is taking over the marketing world but do we need to set some limitations? Different brands are marketing online with food advertisements with children as the target audience, which is a vulnerable and easy group of audience to entice.
First Things First
WHO urges the government to keep a tab on these food advertisements and a minimum legal age of 16 for advertising foods high in fat, salt and sugar. Establishing a minimum age must be accompanied by effective oversight and enforcement by regulatory agencies.
Digital media and the advertising world have evolved over the years, the process is much more precise and it can access specific audiences. Taking this to be an advantage, regulating advertisements which are utilising the children’s participation and considering parental consent is essential. Time for some sophisticated governmental online methods for food marketing, eh?
Read the full article by Indian Express here.
Featured Photo Courtesy Of: Kaboom Pics